Design for New Media involves working at the intersection between traditional design and new technologies, where creativity meets innovation. New media requires knowledgeable, strategic designers and thinkers who work spontaneously to meet contemporary design challenges.

Because New Media is both new and developing technologies, designers must be creative thinkers who can remain relevant because they can adapt and grow with change.

Designers for New Media are aware that their Ideas can often have no real value until they are instanced/implemented.